Google Helpful Content Update – What We Know So Far

Google Helpful Content Update – What We Know So Far

Content writers and marketers take heed!

The Lord thy God Google is making one of the biggest changes to its commandments in more than a decade. It’s called the Helpful Content Update and it’s going to affect a lot of websites.

How will this affect content writers who use Seo editors like #SurferSEO, or #Jasper?

Will our entire keyword plan and strategy, and that which we’ve built for our clients be in jeopardy?

How does this relate to NLP? This algorithm update aims to filter out non-helpful websites and “downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines”.

If you are a digital market of any kind, you absolutely MUST pay attention to this!

Here are the main points we’ve taken from this article and Google regarding this new update.

Low Quality Content

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search”.

Google said these types of content may be impacted the most:

· Online educational materials.

· Arts & entertainment.

· Shopping.

· Tech-related.

This is because content written in those areas has historically been written more for search engines than humans.

In a statement, Google referred to aggregated sites it cites being impacted the most, your site needs information pertaining to the subject matter, specifically. We (at TMA) suspect this could be referencing listicles and paid for top 10 listings, all of the low-quality content that most of us marketers despise due to their clogging up of first-page rankings of specific keywords that we constantly have to fight with.

Google Helpful Content Update is Sitewide, Affecting the Whole Site

And here’s the big key with this update.

It applies sitewide. If Google finds that most of the content on your website was written for search, then it would apply to your entire website, not just individual pages.

More interesting is that they also said that not only will it be sitewide but it will impact the whole site, even if you have many helpful pages.

Google said “removing unhelpful content could help the rankings of your other content.”

A closeup of a computer window depicting SEO analytics

This is big.

Questions to Consider Regarding the Helpful Content Update

As digital marketers, it is our obligation to our clients to crack the new Google code. We know that Google uses more than 200 plus signals To determine each search result…we can figure this one out as well.

Google says that answering yes to some or all of the questions is a warning sign that you should reevaluate how you’re creating content across your site:

· Is the content primarily to attract people from search engines, rather than made for humans?

· Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

· Are you using extensive automation to produce content on many topics?

· Are you mainly summarizing what others have to say without adding much value?

· Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

· Does your content leave readers feeling like they need to search again to get better information from other sources?

· Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

· Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

· Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

If your SEO team hasn’t mentioned this yet, FIRE THEM.

Remaining Relevant to Google

At the Mastermind Agency, while we may use a variety of tools to help our content rank, all of our SEO-enabled content is explicitly genuine, original, thoroughly researched and thoughtfully written.

We have a pretty strong understanding of Helpful Content Update, and we expect to be on the leading edge as Google rolls it out over the next couple of weeks. Google stated that they are taking a wait-and-see policy and that they plan to continue to tweak the algorithm over the coming months. I think they’re a little unsure as to how exactly it may affect searches.

This update is being compared to the 2012 panda update that rot havoc across websites everywhere….

Let’s not wait and see, give us a call today and we will start monitoring your ranking and ensure that all of your existing content and content moving forward adheres to the new updates.

One of our friendly consultants is waiting to hear from you today for your free, no-obligation consultation.

#HelpfulContentUpdate #SEO #SEOStrategy #SEOenabledcontent #keywords #GoogleSEO #searchintent #searchengineoptimization #HelpfulContentUpdateexplained

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