The Art of Keyword Mapping: A Comprehensive Guide

The Art of Keyword Mapping: A Comprehensive Guide

What is Keyword Mapping and How to Do It?

I like to think of Google as the world’s largest referral service and the path to earn those referrals lies within SEO and more specifically, keywords.

Keyword mapping is a pivotal element in the realm of Search Engine Optimization (SEO), aligning specific keywords with relevant pages on a website for enhanced visibility. Let’s delve into the intricacies of keyword mapping and how to effectively execute it.

What Should Be Done Prior to Keyword Mapping? 

Before diving into keyword mapping, it’s crucial to lay a solid foundation. This involves comprehensive keyword planning in SEO. Identifying relevant keywords related to your content, products, or services is the starting point. Both short-tail and long-tail keywords should be considered to capture a wide range of user queries. 

What is Keyword Planning in SEO?

Thoroughly research and identify relevant keywords related to your content, products, or services. 

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Content Relevance: 

Digital content, specifically in the context of SEO, refers to written materials presented in a digital format. This encompasses articles, blog posts, web copy, and other textual elements created for online consumption. Optimized for search engines, digital written content aims to enhance online visibility, attract organic traffic, and provide valuable information to users, contributing to the overall SEO strategy of a website.  

Ensure that the chosen keywords are highly relevant to the content of each specific page on your website. 

Page URL: 

Incorporate the targeted keywords into the page’s URL structure for improved search engine understanding. 

To optimize search engine comprehension and improve the page’s visibility, embed the chosen keywords thoughtfully within the URL: 

Title Tags: 

A title tag is a concise HTML element that defines the title of a webpage. It serves as a brief and descriptive summary of the page’s content and plays a pivotal role in search engine optimization (SEO) by influencing search engine rankings and providing users with a glimpse into the page’s topic or purpose.  

Enhance your search engine rankings by strategically optimizing title tags with carefully selected keywords. 

Example:  Transform your product pages by optimizing title tags such as “Best Digital Marketing Services – The Mastermind Agency” to ensure greater visibility and improved search engine rankings. 

Header Tags (H1, H2, etc.): 

Header tags refer to HTML elements used to define headings and subheadings within digital content. They include H1, H2, H3, and so forth, with H1 representing the main heading and subsequent tags indicating subheadings of decreasing importance.  

These tags not only structure and organize content for readers but also offer search engines insights into the hierarchy and relevance of information on a page. Optimizing header tags is a crucial SEO practice, as it contributes to improved readability, user experience, and search engine ranking.  

Place keywords strategically within header tags to provide a clear hierarchy of content. 

Meta Descriptions: 

Crafting compelling meta descriptions is a crucial aspect of optimizing web pages for search engines. A meta description is a concise snippet of text displayed in search engine results, summarizing the content of a page. The recommended length for a meta description is typically around 150 to 160 characters. 



Meta Description: 

“Elevate your sales with our results-driven marketing agency. From strategic SEO to captivating content, transform your online presence for unparalleled success.” 

This meta description not only includes relevant keywords like “marketing agency” and “SEO” but also entices users to click for transformative solutions. 

It aims to entice users to click through to the website by providing a compelling and informative preview. 

Content Body: 

Integrate keywords naturally throughout the body of the content while maintaining informativeness and engagement. Avoid the practice of keyword stuffing solely for the purpose of stuffing. Google’s algorithm will detect this and is likely to reject your content. 

Image Alt Text: 

Alt text is a brief description of an image used in HTML to provide information about the content of the image for accessibility purposes. Include descriptive alt text for images with relevant keywords to improve accessibility and provide context. An example of this would be “A man typing on a laptop”. 

Internal Linking: 

Internal linking is the practice of creating hyperlinks within a website that connects one page to another. These links help users navigate the site, establish an information hierarchy, and distribute page authority. Internal linking also aids search engines in understanding the structure and content relationships within a website, contributing to improved SEO.  

Strategically link to other pages within the website using anchor text that includes relevant keywords. 

Monitoring and Adjusting: 

Regularly monitor keyword and page performance using analytics tools and adjust the strategy as needed. 

What Are SEO Keywords Examples? 

 Understanding SEO keyword examples is essential for grasping the practical application of keyword mapping. Examples include industry-specific terms, product names, location-based keywords, and long-tail phrases that align with user intent. 

By mastering the art of keyword mapping and following these strategic steps, you can elevate your website’s visibility in search engine results and attract targeted organic traffic. 

To unlock the full potential of keyword mapping and revolutionize your website’s SEO strategy, connect with us now.  

Call for your free no-obligation consultation or schedule a call today, and let’s embark on a journey to elevate your online visibility and attract targeted organic traffic. 


Unraveling the Essence of Keywords: A Comprehensive Exploration

Unraveling the Essence of Keywords: A Comprehensive Exploration

What is a Keyword? 

Understanding the fundamentals begins with the question: What is a keyword? In the realm of digital marketing and search engine optimization (SEO), a keyword is a specific term or phrase that encapsulates the essence of content, helping search engines connect users with the most relevant information. 

What is a Keyword? An Example to Illuminate:

A concrete example of a keyword could be “digital marketing tips.” This term succinctly captures the user’s intent, indicating a search for advice or guidance related to digital marketing.

Defining a Keyword: Precision in Simplicity

A good definition of a keyword is a precise and focused term that encapsulates the core theme of the content.

“Keywords serve as the bridge between what users are searching for and the content that fulfills their queries”

How Do You Identify Keywords?

Identifying keywords is a strategic process involving a deep understanding of your target audience, industry, and the language they use. It requires considering common search queries and terms that resonate with your content or offerings.

How Do I Find My Best Keywords?

Finding your best keywords involves a combination of keyword research tools, competitor analysis, and understanding user intent. Delve into industry-specific terms, explore what your audience is searching for, and use tools like Google Keyword Planner to refine your keyword strategy.

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Unveiling the Power of Keywords: A Precursor to Keyword Mapping

Now equipped with a solid understanding of what keywords are and how to identify them, the next step is harnessing the power of keyword mapping. Stay tuned for our upcoming guide where we explore the intricacies of keyword mapping, from comprehensive planning to strategic implementation.

Embark on the journey to optimize your website’s visibility and connect with your target audience through the artful orchestration of keywords.

For a deeper understanding of how keywords, as a crucial component of a comprehensive strategy, can elevate your website traffic and boost sales, contact us today. We offer a no-obligation consultation to explore the possibilities.

Phone calls are always free.

Google Helpful Content Update – What We Know So Far

Google Helpful Content Update – What We Know So Far

Content writers and marketers take heed!

The Lord thy God Google is making one of the biggest changes to its commandments in more than a decade. It’s called the Helpful Content Update and it’s going to affect a lot of websites.

How will this affect content writers who use Seo editors like #SurferSEO, or #Jasper?

Will our entire keyword plan and strategy, and that which we’ve built for our clients be in jeopardy?

How does this relate to NLP? This algorithm update aims to filter out non-helpful websites and “downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines”.

If you are a digital market of any kind, you absolutely MUST pay attention to this!

Here are the main points we’ve taken from this article and Google regarding this new update.

Low Quality Content

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search”.

Google said these types of content may be impacted the most:

· Online educational materials.

· Arts & entertainment.

· Shopping.

· Tech-related.

This is because content written in those areas has historically been written more for search engines than humans.

In a statement, Google referred to aggregated sites it cites being impacted the most, your site needs information pertaining to the subject matter, specifically. We (at TMA) suspect this could be referencing listicles and paid for top 10 listings, all of the low-quality content that most of us marketers despise due to their clogging up of first-page rankings of specific keywords that we constantly have to fight with.

Google Helpful Content Update is Sitewide, Affecting the Whole Site

And here’s the big key with this update.

It applies sitewide. If Google finds that most of the content on your website was written for search, then it would apply to your entire website, not just individual pages.

More interesting is that they also said that not only will it be sitewide but it will impact the whole site, even if you have many helpful pages.

Google said “removing unhelpful content could help the rankings of your other content.”

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This is big.

Questions to Consider Regarding the Helpful Content Update

As digital marketers, it is our obligation to our clients to crack the new Google code. We know that Google uses more than 200 plus signals To determine each search result…we can figure this one out as well.

Google says that answering yes to some or all of the questions is a warning sign that you should reevaluate how you’re creating content across your site:

· Is the content primarily to attract people from search engines, rather than made for humans?

· Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

· Are you using extensive automation to produce content on many topics?

· Are you mainly summarizing what others have to say without adding much value?

· Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

· Does your content leave readers feeling like they need to search again to get better information from other sources?

· Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

· Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

· Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

If your SEO team hasn’t mentioned this yet, FIRE THEM.

Remaining Relevant to Google

At the Mastermind Agency, while we may use a variety of tools to help our content rank, all of our SEO-enabled content is explicitly genuine, original, thoroughly researched and thoughtfully written.

We have a pretty strong understanding of Helpful Content Update, and we expect to be on the leading edge as Google rolls it out over the next couple of weeks. Google stated that they are taking a wait-and-see policy and that they plan to continue to tweak the algorithm over the coming months. I think they’re a little unsure as to how exactly it may affect searches.

This update is being compared to the 2012 panda update that rot havoc across websites everywhere….

Let’s not wait and see, give us a call today and we will start monitoring your ranking and ensure that all of your existing content and content moving forward adheres to the new updates.

One of our friendly consultants is waiting to hear from you today for your free, no-obligation consultation.

#HelpfulContentUpdate #SEO #SEOStrategy #SEOenabledcontent #keywords #GoogleSEO #searchintent #searchengineoptimization #HelpfulContentUpdateexplained

8 Reasons Why Festivals and Fairs Need Social Media this Summer More Than Ever 2020: The Summer of Back to Back Live Events

8 Reasons Why Festivals and Fairs Need Social Media this Summer More Than Ever 2020: The Summer of Back to Back Live Events

Thousands of festivals across Canada and the United States were canceled last year due to the pandemic and we are already starting to see the domino’s drop for 2021.  Just last week Toronto, the fourth largest city in North America (and home to hundreds of festivals and events) declared that all public events are effectively canceled until July 1, 2021.

While Toronto hosts some of the biggest events in the world, what it means for so many smaller festivals and fairs is that they either need to pivot to adopting an online, virtual model, or go without for yet another year. Whether your event plans to go virtual or not, it is incredibly important that you communicate with your audience.

Remain Relevant to your Community
Like most major catastrophic events, the pandemic has changed our habits. People have started to enjoy working from home, watching movies at home, spending most of their entertainment at home, and simply loving it.  Yes, we look forward to the day we can go out again, but it may be less frequent and there is now more interest in home-based events. We have become the ultimate couch-potatoes.

We all know that the crowds will return eventually,  but if you want them to return to your event, it is time to start building your email list and developing your content for social media before the traditional summer festival and fair season. If you fail to, you may just lose your relevance when this is all over.

Communicate with your Community

Your social media channels are the best way to communicate with your audience. It is a place where people in your community can feel welcome, ask questions, find out more about local agriculture, farming, and animal practices. It is very easy to keep some of your traditions alive by hosting your contests online for crafts, baking, animals, quilts, fruit, and vegetable. Developing a platform on your site for simple submissions for judgment in these contests is incredibly easy.


It is more important now than ever to address fundraising; it provides the community with events to participate in, reminds them that you are still active, even though there may be no fair this year, and provides ag societies with often, much-needed funds.

Find Volunteers

What a great time to recruit volunteers. Families are at home, looking for projects that they can all participate in. You can effortlessly develop a strong social media campaign targeted at volunteers. This will naturally attract a younger demographic who are typically more knowledgeable with digital media than most people who sit on the boards.

By letting some volunteers take the reigns of social media, you can attract the type of volunteers that understand what appeals to the next generation of fair-goers. This is your chance to spend the next year understanding and getting to know the people who attend your event. So why not find the cheerleaders and recruit them!

Connect with Sponsors

The grand majority of festivals and fairs have the same group of sponsors each year. Just because you are not producing an event this year, does not mean that you should ignore your sponsors. On the contrary, you want to let your sponsors know what the plans are for your event and you may wish to consider partnering on some promotions with them to show value and build the relationship, even if you don’t have a fair this year.

Market Research

Again, this is your opportunity to speak with your audience, why not conduct polls and communicate online with them to determine what your followers would like to see at this year’s virtual fair or next year’s public fair? Maybe your audience has outgrown classic rock bands and would like a change, or maybe they don’t like the fact the beer garden is too close to the kid zone. Use this time to sharpen your focus.

Increase Your Attendance, Beat the Competition

It is nearly always the case that when you increase your social media followers and reach, that you will increase the attendance of your event. If you are not planning a virtual event for 2021, this summer is the time for you to build anticipation for 2022.

“Canadians have come to understand that things will not necessarily start to get back to ‘normal’ until the summer of 2022, and guess what? On the weekend of your event, there are also going to be a tremendous number of events also being held in and outside of your community to compete with”

Use your social media accounts this summer to start teasing about your next live event. Start speaking with your vendors and book the best talent in advance.  Start planning your ticket sales early.

Have fun with it – Contests
The entire purpose of festivals and fairs is to bring together a sense of community through fun, and social media provides a great many ways to experience ‘fun’. Whether you are producing a virtual fair or not, there is no reason why you cannot connect with some local sponsor to partner on some contests and giveaways. Social media allows you to connect with your audience in a variety of ways, from fun reading to opinion polls, to farm and ag-related memes and content,  to sharing music and video; there is no end to the possibilities.

Social media has become an incredibly important tool for business and if you don’t know where to start or have some questions, we here are Festival and Fair Marketing are more than happy to help you with your social media and can be accomplished very cost-effectively. You can review our case study of how we increased engagement by up to 3000% for one of our fair clients. Simply send us an email here with your name, phone number, and website and we will call you.

Content Marketing To Drive Sales

Content Marketing To Drive Sales

As a business owner, you likely have a website and social media pages but have not updated any of them since going live. You use the internet daily; you connect with friends on social media and you know that you need to do more if you intend on growing your online business. However, if you are not working with a content marketing agency, what do you do?

What is Content Marketing?

According to the Content Marketing Institute, content marketing is defined as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.

There is a lot packed into that sentence. In a nutshell, by regularly sharing photos, text, and videos that are relevant to your target audience, on your website, and in social feeds, you will develop an audience of followers which you can then convert to sales.

An easy way for you to add content is to start a blog. By doing this, you benefit from the opportunity of sharing your deep wealth of knowledge and credentials, making you an authority in your field, while also gently informing the reader of what solutions you can provide for them.

When someone is looking for your product or service online, a well-written, SEO-enabled blog will help direct their search to your website. Combined with a properly executed strategy has the power to turn visitors and followers into leads that you can convert into life-long sales.

At the heart of content marketing is the ability to connect with your audience. If you provide thoughtful, meaningful content that they can read, share and comment on, then you will have repeat visitors. Once you know the audience that you are writing for, a well-written blog can often take several hours to research.

We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

Where do I start?

It has been said that oftentimes we can find the answers we are looking for simply by asking the right questions. This has never been more the case than with this subject. The answer is simple; what is it your business does and who is your audience?

If we use an example of a dentist’s office, the first thing that a dentist would want to do is determine her audience demographics, such as age, sex, likes, and dislikes. Once the target audience is determined, she can then cater her content to it.

Let us assume that she is located in an area with many young families. In a case like this, she may wish to publish a blog with the title, “Getting Kids to Brush Their Teeth at Night”. This benefits her business by targeting the right audience, but she can also make reference to her community or neighborhood, making the blog location relevant, which Google prefers, while also offering relevant content to potential new clients.

We understand that business owners wear many hats and often do not have the luxury of time on their side.  Let The Mastermind Agency be your voice. Through a consultative process, we will ensure an SEO-enabled blog that reflects you and your corporate values. Book your free, no-obligation consultation.

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