Cannabis Case Study: Local SEO
Client: Eagle I Cannabis
Project: Website / SEO
Description:
In November 2023, we were asked to develop a new website for a cannabis store located on Eglinton Ave. W. in Toronto. This fresh domain allowed us to create a comprehensive online presence tailored specifically to the unique needs and branding of the client’s business.
Investment: $997
Upon performing a needs analysis determined the following content Pillars:
- Best Cannabis on Eglinton Ave. W.
- Best Cannabis Loyalty Program in York
- Cannabis Delivery on Eglinton Ave. W.
By the end of November, we had submitted the XML map to Google.
Feature Snippets
A “featured snippet” is a highlighted excerpt of text that appears at the top of Google search results, directly answering a user’s query, essentially placing your website in “position zero” above the top organic result; this can significantly boost visibility and click-through rates, thus indirectly impacting your domain authority by demonstrating your website as a reliable source of information for relevant search queries.
Key points about featured snippets:
Prominent placement:
They appear above the standard organic search results, often considered “position zero”.
Direct answers:
Featured snippets aim to provide a concise answer to the user’s question directly in the search results.
Impact on domain authority:
By securing featured snippets, a website establishes itself as an authoritative source for a given topic, which can positively influence its perceived domain authority
Previous Results
Figure 1 – Best Cannabis on Eglinton Ave. W.
Result: #1 on Google after YELP
Results: #1 on Bing across several KWs
Figure 2 – Best Cannabis Loyalty Program in York
Result: Featured Snippet and Rank # 3 after Reddit
Figure 3 –Cannabis Delivery on Eglinton Ave. W.
Result: Rank #3 behind Weedmaps
Update: July 25, 2024
Figure 4 – Cannabis Store on Eglinton Ave. W.
Result: Rank #3 in Google’s Knowledge Panel
Without any further updates since the launching in November 2023, our SEO efforts only continue to grow, due to providing the client a rock-solid SEO foundation.
They are now featured in the ever-elusive Google “Knowledge Panel”
Updated Results
Update: November 7, 2024
By implementing targeted SEO tactics, we helped our client achieve #1 ranking in Google search results, effectively superseding the highly SEO’d Yelp list.
Update: November 7, 2024
Through our SEO efforts, we’ve expanded our reach from the Featured Snippet to also cover the “People Also Ask” (PAA) section. This dual presence strengthens our client’s authority on cannabis loyalty programs in York, driving more organic traffic and boosting brand visibility.
Update: November 7, 2024
We’ve successfully elevated our client’s ranking from third place to the top rank, positioning them as the leading choice for cannabis services in the area. This top ranking not only boosts their visibility but also strengthens their credibility and appeal in the local market.
Update: Nov 7, 2024
Not only have we secured the #1 spot in Google’s Knowledge Panel but we’ve also earned a Featured Snippet, further solidifying our client’s position as a top cannabis store on Eglinton Ave. W. This only demonstrates that even without further updates, our initial SEO strategy continues to deliver lasting results.
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