Google Helpful Content Update – What We Know So Far

Google Helpful Content Update – What We Know So Far

Content writers and marketers take heed!

The Lord thy God Google is making one of the biggest changes to its commandments in more than a decade. It’s called the Helpful Content Update and it’s going to affect a lot of websites.

How will this affect content writers who use Seo editors like #SurferSEO, or #Jasper?

Will our entire keyword plan and strategy, and that which we’ve built for our clients be in jeopardy?

How does this relate to NLP? This algorithm update aims to filter out non-helpful websites and “downgrade those types of websites while promoting more helpful websites, designed for humans, above search engines”.

If you are a digital market of any kind, you absolutely MUST pay attention to this!

Here are the main points we’ve taken from this article and Google regarding this new update.

Low Quality Content

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search”.

Google said these types of content may be impacted the most:

· Online educational materials.

· Arts & entertainment.

· Shopping.

· Tech-related.

This is because content written in those areas has historically been written more for search engines than humans.

In a statement, Google referred to aggregated sites it cites being impacted the most, your site needs information pertaining to the subject matter, specifically. We (at TMA) suspect this could be referencing listicles and paid for top 10 listings, all of the low-quality content that most of us marketers despise due to their clogging up of first-page rankings of specific keywords that we constantly have to fight with.

Google Helpful Content Update is Sitewide, Affecting the Whole Site

And here’s the big key with this update.

It applies sitewide. If Google finds that most of the content on your website was written for search, then it would apply to your entire website, not just individual pages.

More interesting is that they also said that not only will it be sitewide but it will impact the whole site, even if you have many helpful pages.

Google said “removing unhelpful content could help the rankings of your other content.”

A closeup of a computer window depicting SEO analytics

This is big.

Questions to Consider Regarding the Helpful Content Update

As digital marketers, it is our obligation to our clients to crack the new Google code. We know that Google uses more than 200 plus signals To determine each search result…we can figure this one out as well.

Google says that answering yes to some or all of the questions is a warning sign that you should reevaluate how you’re creating content across your site:

· Is the content primarily to attract people from search engines, rather than made for humans?

· Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

· Are you using extensive automation to produce content on many topics?

· Are you mainly summarizing what others have to say without adding much value?

· Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

· Does your content leave readers feeling like they need to search again to get better information from other sources?

· Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

· Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

· Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

If your SEO team hasn’t mentioned this yet, FIRE THEM.

Remaining Relevant to Google

At the Mastermind Agency, while we may use a variety of tools to help our content rank, all of our SEO-enabled content is explicitly genuine, original, thoroughly researched and thoughtfully written.

We have a pretty strong understanding of Helpful Content Update, and we expect to be on the leading edge as Google rolls it out over the next couple of weeks. Google stated that they are taking a wait-and-see policy and that they plan to continue to tweak the algorithm over the coming months. I think they’re a little unsure as to how exactly it may affect searches.

This update is being compared to the 2012 panda update that rot havoc across websites everywhere….

Let’s not wait and see, give us a call today and we will start monitoring your ranking and ensure that all of your existing content and content moving forward adheres to the new updates.

One of our friendly consultants is waiting to hear from you today for your free, no-obligation consultation.

#HelpfulContentUpdate #SEO #SEOStrategy #SEOenabledcontent #keywords #GoogleSEO #searchintent #searchengineoptimization #HelpfulContentUpdateexplained

Content Marketing To Drive Sales

Content Marketing To Drive Sales

As a business owner, you likely have a website and social media pages but have not updated any of them since going live. You use the internet daily; you connect with friends on social media and you know that you need to do more if you intend on growing your online business. However, if you are not working with a content marketing agency, what do you do?

What is Content Marketing?

According to the Content Marketing Institute, content marketing is defined as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.

There is a lot packed into that sentence. In a nutshell, by regularly sharing photos, text, and videos that are relevant to your target audience, on your website, and in social feeds, you will develop an audience of followers which you can then convert to sales.

An easy way for you to add content is to start a blog. By doing this, you benefit from the opportunity of sharing your deep wealth of knowledge and credentials, making you an authority in your field, while also gently informing the reader of what solutions you can provide for them.

When someone is looking for your product or service online, a well-written, SEO-enabled blog will help direct their search to your website. Combined with a properly executed strategy has the power to turn visitors and followers into leads that you can convert into life-long sales.

At the heart of content marketing is the ability to connect with your audience. If you provide thoughtful, meaningful content that they can read, share and comment on, then you will have repeat visitors. Once you know the audience that you are writing for, a well-written blog can often take several hours to research.

We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

Where do I start?

It has been said that oftentimes we can find the answers we are looking for simply by asking the right questions. This has never been more the case than with this subject. The answer is simple; what is it your business does and who is your audience?

If we use an example of a dentist’s office, the first thing that a dentist would want to do is determine her audience demographics, such as age, sex, likes, and dislikes. Once the target audience is determined, she can then cater her content to it.

Let us assume that she is located in an area with many young families. In a case like this, she may wish to publish a blog with the title, “Getting Kids to Brush Their Teeth at Night”. This benefits her business by targeting the right audience, but she can also make reference to her community or neighborhood, making the blog location relevant, which Google prefers, while also offering relevant content to potential new clients.

We understand that business owners wear many hats and often do not have the luxury of time on their side.  Let The Mastermind Agency be your voice. Through a consultative process, we will ensure an SEO-enabled blog that reflects you and your corporate values. Book your free, no-obligation consultation.

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