What is your digital marketing strategy?

Digital Marketing SEO-SEM-SMM 

Digital Marketing

Our Strategy

1. Understanding your business thoroughly
2. Understanding who your customers are
3. Measuring & Nurturing the customer journey

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Your free no-obligation consultation. We will take 15 minutes to learn your needs and demonstrate our proficiency and ability to help you reach your goals.

The Art of Keyword Mapping: A Comprehensive Guide

The Art of Keyword Mapping: A Comprehensive Guide

What is Keyword Mapping and How to Do It? I like to think of Google as the world’s largest referral service and the path to earn those referrals lies within SEO and more specifically, keywords. Keyword mapping is a pivotal element in the realm of Search Engine...

Content Marketing To Drive Sales

Content Marketing To Drive Sales

As a business owner, you likely have a website and social media pages but have not updated any of them since going live. You use the internet daily; you connect with friends on social media and you know that you need to do more if you intend on growing your online...

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Search Engine Optimization

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Search Engine Marketing

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Social Media Marketing

Whether you want to rank on page one of Google or attract a higher-quality lead, we have a qualified team for you. 

Finding Your Digital Marketing Strategy

 

Knowing your business and who your target audience is will go far in ensuring campaign success. We will perform a digital audit of your online footprint, look under the hood of your website to see what you are using, estimate your web traffic, and perform keyword search analysis, content analysis, and SEO analysis.

By doing this for you, at no cost, will provide us with a fairly accurate snapshot of your strategy or lack thereof. Combined with performing a similar analysis of your competition, we will also determine the most relevant path forward. Your input is not only invaluable but, requisite.

World-Class Web Design Backed by SEO

Search Engine Optimization (SEO Services)

Inbound marketing relies on search engines and web crawlers (aka bots) that search the internet, indexing web pages, determining their relevance. Google’s algorithm has about 200 different parameters that it uses to determine your position in its search rankings.

Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. This is one of the reasons why you want to have your product or service appear on page one of the search engine rankings, which is the search engine results pages.

These days, when someone wants to make a purchase, the first thing they do as part of the customer journey is to go online and find out more information by performing search queries. This is why it is so vital that your landing pages are fully optimized for ALL the keywords and phrases that you want to rank for. These days, people want information now, they don’t want to land on your home page, and filter through data to find the right page. Your product or service page should be optimized for Google searches.

Here at Mastermind, we perform holistic SEO, encompassing all parts of SEO into your digital sales funnel. A big part of your SEO strategy is to ensure that you have Google Analytics set up on your website. If you don’t know your traffic, it’s like a shop owner ignoring people who come into her shop.

Through its algorithm, Google determines the important pages and their relevance. If your landing page is properly optimized for keywords and phrases relevant to your business, then Google will place your page at the bottom of its page ranking system.

There are not really any other major search engines, so people trust Google, especially the organic search results and knowledge box section of the search engine results pages. You see, SEO is a long-term game. If you are currently not ranking on page one, it could take 3-6 months to get there while you build up your content. Google gives preference to websites that are updated regularly with relevant content, ideally, weekly. SEO has a wide scope covering many areas such as link-building and adding relevant meta-tags.

When looking for a trusted partner for SEO Services, call on Mastermind for a free, no-obligation consultation.

Read more about Relevance of Landing Pages

World-Class Web Design Backed by SEO

Search Engine Marketing (SEM)

There are 3.5 billion searches performed every day on Google, imagine Google as an ocean, and Search Marketing is your fishing bait. Would you use worms, lures? No, you would learn how to fish and determine the right bait to use. We call that bait, online content.

When someone goes online and is looking for a motorcycle, they will perform search queries, likely adding “new” or “used” to the query. From there, a plethora of listings will appear. If you sell new and used motorcycles, then you will be required to ensure that your page’s content is optimized for all of the words and phrases associated with the user’s query, such as motorcycle dealership, motorcycle sales, motorcycle service et al.

Search engines discover new content, and this is the reason that you want high-quality content on your pages, and you want to upload it weekly if you wish to accelerate your ranking. It all starts with keyword research and analysis. Here at Mastermind, we use a variety of keyword tools from Google Keyword Planner to Yoast SEO plugin, to our favorite SEO tool, Surfer SEO. These tools, along with Google Analytics will be of tremendous help when it comes to receiving a quality score on your SEO. Therefore, web pages must be optimized for the search result you want to rank for.

SEO-Enabled Content Strategy to Generate Leads

One of the best ways to catch Google’s traffic is through SEO-enabled blogs and Knowledge Base articles. Optimized properly with a high SEO score, search engines and web crawlers will catch your content and drive your page up the rankings far faster.

Having blogs and articles on your website are likely your absolute BEST sales tool, for so many reasons. Let’s say you are a mortgage broker, and you want to raise awareness for your service and decide to write a series of blogs to educate potential prospects. By writing a well-informed article or blog, you can demonstrate your deep wealth of knowledge, expertise, and authority in the industry. You can also make it geo-centric, by writing about the geographic areas you service. The best thing is, these writing tools, to the user, read like a generic, well-informed blog. When in reality the idea is to drive the user into your sales funnel and allow them to ‘sell themselves. Therefore you will want much-associated content linked to each blog you post. We call these content pillars and assist in having prospects ‘sell themselves’.

Blogs and articles also work great towards building brand awareness because you are writing content and singing the praises of your service using both SEO and SEM. Search Engine Marketing (SEM) and Content production is by far one of the absolute best ways to generate online traffic.

For more information on how a strong content strategy could aid your business, please visit our Content Production Website.

Paid Search Results (Pay per click)

Paid search results are simply paid advertising. We have all seen them, typically listed on the top of each of Google’s search result pages. While these ads work and we provide great results for our clients, they can often become costly and many people ignore them, choosing instead the organic search results. The most common paid search marketing is Google Adwords which will drive traffic, making website owners happy.

If you are not getting the paid search results you are looking for, consider booking a free consultation with one of our Search Engine Marketing Services reps who will walk you through the process.

World-Class Web Design Backed by SEO

Social Media Marketing Services (Pay per click)


We have one of the best social media teams for business results, understanding the psychology behind social media for sales and following the customer journey from awareness to conversion tracking. We love Facebook advertising because you can get unbelievably granular with the Detailed Ad Targeting feature which targets all of the 2.9 billion users currently on Facebook. As are all aware, Facebook knows everything about us and their algorithm is so powerful, that with a properly optimized campaign, you can start generating leads within 24 hours. Here around the office, we call this a superpower!

To be successful, using all the best practices for SMM, means truly understanding your target audience and where possible, developing one or more buyer personas. This will aid tremendously in targeting relevant ads and is one of the premium digital advertising services available.

As prospects visit your site, having a Pixel tracker on the back end of your site will ensure that the next time that they log on to Facebook, they will be subjected to your ad. Supplementing this with an organic social media campaign supporting your content, will increase your inbound traffic.

Check out how we can increase your engagement with our Social Media services.

Email Marketing and Automations


Whether you are using Salesforce, Hubspot, or Active Campaign, we can design an automated marketing drip campaign to drive prospects deeper into your funnel. Nurturing the customer journey online through automation is the only way to go in this day and age.

There are a variety of ways to acquire email addresses from prospects, often using a lead magnet, a free consultation, or through paid SEM campaigns.

When you have your email addresses, we will put them into an automation campaign and develop the settings and automation you wish. For example, if you are running a Facebook ad campaign, you can create an automation that sends you the prospect’s details, sends them a welcome or thank you email, and a text message, if you cannot call them immediately.

By building a massive prospect list, you can set up automation to keep in touch and monitor their activity. Everyone in that list automatically begins to receive an email as part of the nurture campaign, always keeping you front of mind.

Book Your Free Consultation

Finding a marketing agency that you can trust can be exceptionally challenging, even strenuous at times. This is why at the Mastermind Agency we strive to provide every client with more value than they would expect. Combine this with our masterful customer care and an ‘easy-going’ service agreement and we have a winning formula.

Call or email  us today for your free, no-obligation consultation.

Articles & Blogs

Content Marketing To Drive Sales

Content Marketing To Drive Sales

As a business owner, you likely have a website and social media pages but have not updated any of them since going live. You use the internet daily; you connect with friends on social media and you know that you need to do more if you intend on growing your online...

THE MASTERMIND AGENCY

 

We provide complete digital management and strategy for your business, including content development, social media, web design, copywriting, and more.

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Content Production

Creating Visual Or Written Assets, Such As Blog Posts, Ad Copy, Engaging Social Posts, Case Studies, Articles, Ebooks, Whitepapers, Or Infographics

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Web Design

Our World-Class Websites Look Great, Feature The Latest Cutting-Edge Technologies, And Are Optimized For SEO

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Socialmedia

Guaranteed To Increase Your Engagement By Thousands Of Percent With Brilliant Copy, And Images, While Adhering To Best Practices

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Digital Marketing

Whether You Want To Rank On Page One Of Google Or Attract A Higher Quality Lead. We Have A Team For All Budgets.

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