As a business owner, you likely have a website and social media pages but have not updated any of them since going live. You use the internet daily; you connect with friends on social media and you know that you need to do more if you intend on growing your online business. However, if you are not working with a content marketing agency, what do you do?

What is Content Marketing?

According to the Content Marketing Institute, content marketing is defined as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.

There is a lot packed into that sentence. In a nutshell, by regularly sharing photos, text, and videos that are relevant to your target audience, on your website, and in social feeds, you will develop an audience of followers which you can then convert to sales.

An easy way for you to add content is to start a blog. By doing this, you benefit from the opportunity of sharing your deep wealth of knowledge and credentials, making you an authority in your field, while also gently informing the reader of what solutions you can provide for them.

When someone is looking for your product or service online, a well-written, SEO-enabled blog will help direct their search to your website. Combined with a properly executed strategy has the power to turn visitors and followers into leads that you can convert into life-long sales.

At the heart of content marketing is the ability to connect with your audience. If you provide thoughtful, meaningful content that they can read, share and comment on, then you will have repeat visitors. Once you know the audience that you are writing for, a well-written blog can often take several hours to research.

We need to stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis, former Chief Creative Officer at J. Walter Thompson.

Where do I start?

It has been said that oftentimes we can find the answers we are looking for simply by asking the right questions. This has never been more the case than with this subject. The answer is simple; what is it your business does and who is your audience?

If we use an example of a dentist’s office, the first thing that a dentist would want to do is determine her audience demographics, such as age, sex, likes, and dislikes. Once the target audience is determined, she can then cater her content to it.

Let us assume that she is located in an area with many young families. In a case like this, she may wish to publish a blog with the title, “Getting Kids to Brush Their Teeth at Night”. This benefits her business by targeting the right audience, but she can also make reference to her community or neighborhood, making the blog location relevant, which Google prefers, while also offering relevant content to potential new clients.

We understand that business owners wear many hats and often do not have the luxury of time on their side.  Let The Mastermind Agency be your voice. Through a consultative process, we will ensure an SEO-enabled blog that reflects you and your corporate values. Book your free, no-obligation consultation.

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