What is Keyword Mapping and How to Do It?

I like to think of Google as the world’s largest referral service and the path to earn those referrals lies within SEO and more specifically, keywords.

Keyword mapping is a pivotal element in the realm of Search Engine Optimization (SEO), aligning specific keywords with relevant pages on a website for enhanced visibility. Let’s delve into the intricacies of keyword mapping and how to effectively execute it.

What Should Be Done Prior to Keyword Mapping? 

Before diving into keyword mapping, it’s crucial to lay a solid foundation. This involves comprehensive keyword planning in SEO. Identifying relevant keywords related to your content, products, or services is the starting point. Both short-tail and long-tail keywords should be considered to capture a wide range of user queries. 

What is Keyword Planning in SEO?

Thoroughly research and identify relevant keywords related to your content, products, or services. 

A closeup of a computer window depicting SEO analytics

Content Relevance: 

Digital content, specifically in the context of SEO, refers to written materials presented in a digital format. This encompasses articles, blog posts, web copy, and other textual elements created for online consumption. Optimized for search engines, digital written content aims to enhance online visibility, attract organic traffic, and provide valuable information to users, contributing to the overall SEO strategy of a website.  

Ensure that the chosen keywords are highly relevant to the content of each specific page on your website. 

Page URL: 

Incorporate the targeted keywords into the page’s URL structure for improved search engine understanding. 

To optimize search engine comprehension and improve the page’s visibility, embed the chosen keywords thoughtfully within the URL: 


Title Tags: 

A title tag is a concise HTML element that defines the title of a webpage. It serves as a brief and descriptive summary of the page’s content and plays a pivotal role in search engine optimization (SEO) by influencing search engine rankings and providing users with a glimpse into the page’s topic or purpose.  

Enhance your search engine rankings by strategically optimizing title tags with carefully selected keywords. 

Example:  Transform your product pages by optimizing title tags such as “Best Digital Marketing Services – The Mastermind Agency” to ensure greater visibility and improved search engine rankings. 

Header Tags (H1, H2, etc.): 

Header tags refer to HTML elements used to define headings and subheadings within digital content. They include H1, H2, H3, and so forth, with H1 representing the main heading and subsequent tags indicating subheadings of decreasing importance.  

These tags not only structure and organize content for readers but also offer search engines insights into the hierarchy and relevance of information on a page. Optimizing header tags is a crucial SEO practice, as it contributes to improved readability, user experience, and search engine ranking.  

Place keywords strategically within header tags to provide a clear hierarchy of content. 

Meta Descriptions: 

Crafting compelling meta descriptions is a crucial aspect of optimizing web pages for search engines. A meta description is a concise snippet of text displayed in search engine results, summarizing the content of a page. The recommended length for a meta description is typically around 150 to 160 characters. 



Meta Description: 

“Elevate your sales with our results-driven marketing agency. From strategic SEO to captivating content, transform your online presence for unparalleled success.” 

This meta description not only includes relevant keywords like “marketing agency” and “SEO” but also entices users to click for transformative solutions. 

It aims to entice users to click through to the website by providing a compelling and informative preview. 

Content Body: 

Integrate keywords naturally throughout the body of the content while maintaining informativeness and engagement. Avoid the practice of keyword stuffing solely for the purpose of stuffing. Google’s algorithm will detect this and is likely to reject your content. 

Image Alt Text: 

Alt text is a brief description of an image used in HTML to provide information about the content of the image for accessibility purposes. Include descriptive alt text for images with relevant keywords to improve accessibility and provide context. An example of this would be “A man typing on a laptop”. 

Internal Linking: 

Internal linking is the practice of creating hyperlinks within a website that connects one page to another. These links help users navigate the site, establish an information hierarchy, and distribute page authority. Internal linking also aids search engines in understanding the structure and content relationships within a website, contributing to improved SEO.  

Strategically link to other pages within the website using anchor text that includes relevant keywords. 

Monitoring and Adjusting: 

Regularly monitor keyword and page performance using analytics tools and adjust the strategy as needed. 

What Are SEO Keywords Examples? 

 Understanding SEO keyword examples is essential for grasping the practical application of keyword mapping. Examples include industry-specific terms, product names, location-based keywords, and long-tail phrases that align with user intent. 

By mastering the art of keyword mapping and following these strategic steps, you can elevate your website’s visibility in search engine results and attract targeted organic traffic. 

To unlock the full potential of keyword mapping and revolutionize your website’s SEO strategy, connect with us now.  

Call for your free no-obligation consultation or schedule a call today, and let’s embark on a journey to elevate your online visibility and attract targeted organic traffic. 


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